Frugi
Organic cotton baby and children's clothing, sold across the UK.
- MarketUnited Kingdom
- CurrencyPound (GBP)
- LanguageEnglish
- We builtStore build
Tell us what you sell and your UK shop launch plan lands in your inbox in a minute: the fixed price (£349, published), the date, and the seven steps — whether you have it built or do it yourself. Already on Shopify? We'll check your store for free instead.
Useful whether or not you ever buy from us. That's the point of it.
No call, no card. Pick one:
I'm Abdelali El Amrani, founder of OpenX24. You pay one fixed price and get a store that is ready to sell in 2 days. I build it, I put the date in writing, and I answer your emails. No account manager. No waiting in an agency queue. MorAsset, below, is my own business. The other stores are clients who said we could show their names.
Real stores, not mockups or theme demos — each card says exactly what we did. Click through and judge the work yourself.
Organic cotton baby and children's clothing, sold across the UK.
A family jeweller since 1897: luxury jewellery and watches, with showrooms in five UK cities.
Custom wood furniture — kitchens, dressings, tables, made to measure.
These are the ones we can link to. Some clients would rather we didn't name them, and there is work we turn down — the results page has both, including what we won't show you, and why.
Not because you get less of a shop. An agency bills by the hour and starts from a blank page every time, so a slow build earns them more. We start from store templates we already own and already use for real shops. Your store is set up on one of them, not built from nothing. That is the same four hours of work, sold many times — not four hours invented once and charged at £120 each.
The trade-off is simple: you get something proven, fast, instead of something custom, slow. If you need a one-off custom platform, we are the wrong company — and we will say so instead of taking your money.
It's free and it's useful on its own — plenty of people follow it and build the shop themselves. The catch, if you want to call it that: over the next two weeks I send a few short emails, and one of them asks whether you'd like us to build it. One click stops them, and your email is never sold or shared.
Only what your store shows the public: your home page, your product catalogue, your sitemap and your policy pages. We look at tracking (Meta, Google Analytics, Google Ads), product descriptions and images, search basics, page weight, and trust signals like reviews, a refund policy and a cookie banner. We don't need a login, we install nothing, and we can't see your checkout, apps or ad accounts — the report says so.
£349 for a Starter store (up to 20 products, from our library theme). £899 for a Growth store (up to 100 products, a custom homepage and sections). One payment, the price printed here, no quotes — and the store is yours outright. Want the CRM or the AI Assistant as well? They are our software: £249 each to set up, or £449 for both on the Growth Stack — £49 less, and one £29/month Run Core plan runs both instead of two. That plan is what licenses them and gives them the replies and contacts they run on. No minimum term.
Your store, your content and your data are yours, always. A Shopify store keeps working whatever you do with us. The CRM and the AI Assistant are different: they are our software, and you use them for as long as your plan is active. Stop the plan and you keep your data; the software stops.
Tell us and we'll change it — every build includes a round of changes. And "handed over" means the shop can take a real order: if it can't, I keep working free until it can, then watch your first week of orders (Terms 2b). There's no minimum term on the monthly plans and no exit fee, ever.
The price, the date and the seven steps, in your inbox in a minute. Or a free check of the store you already have.
Ready already?
Already have a store and just need one thing fixed? That's £29 — one bug or small change, back within a business day. See the Shopify Fix →