Frugi
Organic cotton baby and children's clothing, sold across the UK.
- MarketUnited Kingdom
- CurrencyPound (GBP)
- LanguageEnglish
- We builtStore build
One fixed price, published: £349 for a Starter store, handed over on a date we put in writing. Then, if you want it, we keep it running — with an AI assistant and a lead system that answer every enquiry, even at 9pm. You own the store, the domain and the data.
Already on Shopify? Get a free store check · Not on Shopify? The Lead Engine and AI Assistant work on any website.
We're young and we won't pretend otherwise — so instead of claims you can't check, here are storefronts you can open right now and judge for yourself. The rest, including MorAsset, our own, are on the results page.
Organic cotton baby and children's clothing, sold across the UK.
A family jeweller since 1897: luxury jewellery and watches, with showrooms in five UK cities.
Custom wood furniture — kitchens, dressings, tables, made to measure.
Live right now — a few of the stores we built or designed. Each card says exactly what we did.
I'm Abdelali El Amrani, founder of OpenX24. Fixed prices, a date in writing, and I answer your emails. No account manager, no agency queue — you deal directly with the founder, on a system that has already opened the shops above.
Pick the one that sounds like you. Fixed price, paid through Stripe, no quote and no call needed.
"Handed over" means it takes a real order — if it can't, we keep working free until it can (Terms 2b).
Compare the three →Start with the free check: it tells you which of these you actually need.
Check my store for free → All the fixes →They ask at 9pm, you reply at 9am, they've bought elsewhere. The assistant answers in seconds from your real prices; the Lead Engine puts every enquiry on your phone the moment it arrives and keeps them all in one list you can download.
Both saves £49 up front and £29 every month. Run plans are £29, £79 or £199 a month: Core comes with these, a store adds one after handover, and you change tier from your dashboard.
What each Run plan includes →Selling to trade buyers too? Wholesale on Shopify, from £79, no monthly app fee · All services and prices
No call, no card. Pick one:
Yes, and it's useful on its own — plenty of people follow it and build the shop themselves. Over the next two weeks I send a few short emails, and one of them asks whether you'd like us to build it. One click stops them.
No — plenty of clients start from zero. Get the free launch plan, then reply to it with where you are, and I'll point you in the right direction before you spend anything.
One business day for the AI Assistant, two for a Starter store, three for the Lead Engine, five for a Growth store or the full Growth Stack — and you get the exact date in writing before we start. The clock begins when we have everything we need from you: products, branding and access. It pauses while we're waiting on you, so the fastest thing you can do is send those promptly.
Payments are not refunded on a change of mind. If we can't deliver what you paid for, you get your money back — and a store build is only "handed over" once it can take a real order. Full terms in our Refund Policy and Terms.
You own your content, your data and your Shopify store — always, and we'll export everything on request. The CRM and AI assistant are our software, licensed to you for as long as you subscribe, which is why the setup costs a few hundred pounds instead of tens of thousands. Full detail in our Terms, clause 6.
Yes. The Lead Engine and AI Assistant work on any website. We've built them for online stores, student agencies, property firms and local service businesses — the forms and the assistant get shaped around your trade.
Your details are used only to send what you asked for, build and deliver your project, and follow up about it. We never sell your data. See our Privacy Policy for full details.
The price, the date and the seven steps, in your inbox in a minute. Decide after.
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