OpenX24
The job enquiry that lands at 6pm shouldn't wait until Monday.
For UK trades, local services and small shops: an enquiry form on your website that asks what your trade needs to know, an email to you within seconds of every enquiry — and a message on your phone through Telegram, if you connect it — so you can call back while the customer is still choosing. Every enquiry is saved with a score, and downloadable as a spreadsheet. Works on any website.
£249 once, then Run Core at £29/month — no minimum term, cancel any time. It switches on the moment your answers arrive, and is set up within 3 business days. Compare every plan
At a glance
The OpenX24 Lead Engine is a simple CRM for small businesses: every enquiry from your website form is saved, scored and in your inbox within seconds, and on your phone in Telegram if you want it, with a spreadsheet download of every lead. It works on any website. Setup is £249 plus Run Core at £29/month. It switches on the moment your answers arrive, and is set up within 3 business days.
- Who it’s for
- UK small businesses that pay for enquiries and lose some of them to scattered channels or slow replies: trades and local services first, and shops, online stores, estate agents and education agencies.
- What you get
- An enquiry form shaped around your trade, every enquiry saved first and then sent to you, a score on each so you know who to call first, and a spreadsheet export.
- Price
- £249 setup, then Run Core at £29/month.
- How long
- Switches on the moment your answers arrive; set up within 3 business days.
The leak isn't traffic. It's what happens after.
Most small businesses don't have a traffic problem. They have a follow-up problem.
Enquiries scattered everywhere
Some in email, some on WhatsApp, some in a DM nobody checks. No single list, so some are never answered at all.
Answered too late
The enquiry sits in an inbox nobody is watching. By the time someone replies, the customer has bought elsewhere.
No idea who to ring first
An emergency and a "just getting a quote" look the same in a contact-form email. The urgent one waits behind the rest.
One enquiry, from their phone to yours
These pictures are the Lead Engine's own output: sample enquiries for a made-up plumber in Leeds, sent through the real form, alert email, phone alert and download. Names, numbers and addresses are examples.
They fill in a form built for your trade
It sits on your website as an "Enquire" button in the bottom-left corner of every page, or inside your contact page. A plumber's form asks what the job is, how urgent it is and which postcode — in your colours, with your business name. When it sends, they see: "Thank you. Your enquiry has been sent."
You get an email within seconds
Everything they told you, their priority score, and the page they sent it from. If they left an email address, press reply and your answer goes straight to them. We never reply to your customer for you: the answer is yours.
And on your phone, if you want it
Connect Telegram with one tap on the link in your welcome email, and each enquiry arrives on your phone as well, wherever you are. Telegram is a free app; we send a test enquiry the moment it is connected.
Every enquiry saved, scored and in a spreadsheet
Every enquiry is saved for you and scored by the rules for your trade — before any email goes out, so a failed email never costs you one. Every alert email carries a link that downloads all your enquiries as a spreadsheet, newest first; it opens in Excel, Numbers or Google Sheets, works for 7 days, and every new email brings a fresh one. Prefer a live Google Sheet? We connect one for you, and each enquiry is added to it as a row.
If one way of reaching you fails, the others still go through and we are told at once. Only if saving and every way of reaching you fail together is your visitor asked to try again — never told it went through when it did not.
What it is, and what it isn't
A fast, reliable way to catch and sort enquiries — not a big sales system you have to learn.
What you get
- An enquiry form with the questions your trade needs, working only on your own website address.
- On any website: one line to paste, or we add it ourselves when your Shopify theme is connected to us.
- Each enquiry saved first, stored encrypted, then emailed to you within seconds.
- Alerts on your phone through Telegram, if you connect it.
- A priority score on every enquiry, from your trade's rules.
- A spreadsheet of every enquiry from any alert email, or a row in your own Google Sheet.
- Up to 1,000 stored enquiries on Run Core, with an email at 80% and at 100% before the oldest are removed.
- A spam guard: a hidden trap field marks likely bots, which are kept and emailed but never sent to your phone.
What it isn't
- Not a full sales CRM: no pipeline stages, deal values, tasks or reminders.
- No separate enquiries dashboard to log in to: your inbox, your phone and the spreadsheet are where they live.
- It doesn't answer your customers for you. For that, see the AI Assistant, sold separately.
- It records the page an enquiry was sent from, not which advert brought them.
- It doesn't take bookings or payments.
Built for trades, local services and small shops
Plumbers, electricians, cleaners, gardeners and other local services get the Local services form: what the job is, how urgent, where, and when to call. Letting agents, shops and online stores each get their own. Pick a trade to see the exact form we deploy — the real field packs, not mock-ups.
Scored the moment it lands
The same answers that help you also score the enquiry. The score is in your alerts and in your spreadsheet, so you can see who to call first.
- How urgent? is “Emergency — today”+45
- How urgent? is “This week”+25
- Phone was given+20
- Postcode or area was given+10
Scored the moment it lands
The same answers that help you also score the enquiry. The score is in your alerts and in your spreadsheet, so you can see who to call first.
- What is this about? is “Bulk or wholesale”+30
- Phone or WhatsApp was given+15
- Order number (if you have one) was given+10
Scored the moment it lands
The same answers that help you also score the enquiry. The score is in your alerts and in your spreadsheet, so you can see who to call first.
- What are you looking to do? is “Let out my property”+50
- What are you looking to do? is “Sell my property”+50
- What are you looking to do? is “Get a valuation”+45
- When do you need to move? is “As soon as possible”+35
Scored the moment it lands
The same answers that help you also score the enquiry. The score is in your alerts and in your spreadsheet, so you can see who to call first.
- How soon? is “Ready now”+40
- How soon? is “Within 3 months”+25
- Are you buying, selling or renting? is “Investing”+20
- Phone or WhatsApp was given+15
Scored the moment it lands
The same answers that help you also score the enquiry. The score is in your alerts and in your spreadsheet, so you can see who to call first.
- When do you want to start? is “Next intake”+35
- Yearly budget is “Over £12,000”+25
- Yearly budget is “£5,000 – £12,000”+15
- Phone or WhatsApp was given+15
Scored the moment it lands
The same answers that help you also score the enquiry. The score is in your alerts and in your spreadsheet, so you can see who to call first.
- What can we help with? is “Wholesale or trade supply”+45
- Roughly how much do you get through? is “Trade volumes”+40
- What can we help with? is “A subscription”+30
- Roughly how much do you get through? is “Weekly”+20
Scored the moment it lands
The same answers that help you also score the enquiry. The score is in your alerts and in your spreadsheet, so you can see who to call first.
- What can we help with? is “Wholesale or stocking your range”+45
- How many? is “Bulk or event quantities”+40
- What can we help with? is “Custom or white-label”+35
- What can we help with? is “A gift or gift set”+15
Scored the moment it lands
The same answers that help you also score the enquiry. The score is in your alerts and in your spreadsheet, so you can see who to call first.
- What can we help with? is “Something made to order”+40
- Rough budget is “Over £2,000”+35
- Is it for an occasion? is “Engagement”+30
- Do you need it by a date? is “Within 2 weeks”+25
Scored the moment it lands
The same answers that help you also score the enquiry. The score is in your alerts and in your spreadsheet, so you can see who to call first.
- What can we help with? is “Bulk or trade”+45
- What can we help with? is “Booking grooming”+30
- What can we help with? is “Sizing or fit”+20
These are the real field packs we deploy — 9 trades, each in English; 4 of them (Local services, Ecommerce / Shopify, Real estate and Study-abroad / student agency) also in French and Arabic. Yours is picked at setup; nothing here is a mock-up of a form we hope to build.
Switched on the moment your answers arrive
At that moment we either add the form to your store ourselves (when your store's theme is connected to us) or your welcome email brings the one line to paste and exactly where it goes. It is set up within 3 business days of having what we need from you.
£249 to set up, then £29 a month
Fixed and published. The Lead Engine is our software, so it runs on Run Core, which licenses it and holds your enquiries.
Setup · once
Your form with your trade's questions, your colours and business name, working on your website address; alerts to the email address you choose; Telegram and a Google Sheet if you want them. It switches on the moment your answers arrive, and is set up within 3 business days.
Run Core · monthly
- 500 AI replies, 1,000 CRM contacts, monitoring, updates and a monthly report.
- 1,000 CRM contacts means up to 1,000 stored enquiries. Need more? Run Pro keeps 10,000 (£79/month).
- No minimum term, no notice period, no exit fee. Cancel any time; it ends with the period you have paid for.
Card payment through Stripe. If your plan ends, the form stops showing on your site; we will send you a download of your enquiries on request for 60 days, then they are deleted.
Questions about the Lead Engine
£249 to set up, plus Run Core at £29/month. It switches on the moment your answers arrive, and is set up within 3 business days.
Within seconds. Each enquiry is saved first, then sent to your inbox, and to your phone in Telegram if you want it. If one way of reaching you fails, the others still go through.
Yes. It works on any website, whatever you sell.
Yes. Every enquiry is saved with a score and can be downloaded as a spreadsheet, so you can see who to call first.
Questions shaped around your trade. There are real field packs for 9 trades, from coffee and jewellery to estate agents, local services and student agencies, and yours is picked at setup.
They are stored encrypted with Vercel, our hosting provider, and emailed through Resend. They go only to the email address you give us, to a Telegram chat if you connect one, and to a Google Sheet if you ask for one. They are yours: download them any time.
The form carries a hidden field people never see. When it is filled in, the enquiry is kept and emailed to you marked "Possible spam", but never sent to your phone. One address can send at most 20 enquiries a day, and nobody else is affected.
There is no minimum term or exit fee. Your plan runs to the end of the period you have paid for; then the form stops showing on your site. We will send you a download of your enquiries on request for 60 days, and after that they are deleted.
See what your enquiry form should be asking
Tell us your trade and we'll send the exact fields we'd use, plus a short plan — free, and yours whether you hire us or not.
See What I Need →