OpenX24
Plain answers about selling online
What we've learned building and running stores, assistants and lead systems. No invented statistics, no borrowed case studies — just the mechanics, explained.
From Etsy or Instagram to your own shop
Moving from Etsy or Instagram to your own shop: what you gain, what you genuinely lose, and why closing the marketplace on day one is usually a mistake.
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Shopify, WooCommerce or Wix for a UK shop
An honest comparison for a UK small business, including where Shopify is the wrong answer. We build on Shopify, so we say plainly where that bias sits.
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The first week after your shop goes live
Launch week is when the faults only real customers can find show up. What to watch in your first week, what to fix immediately, and what to leave alone.
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The pages a UK shop needs before taking money
Contact details, delivery, returns, privacy, cookies and terms. What each page is for, why buyers read them, and where to get proper advice.
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Your shop has visitors but no orders
Traffic arriving and nothing selling is a diagnosable problem, not bad luck. The usual causes of a shop with visitors but no orders, in the order to check them.
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Failed cash-on-delivery orders are a margin problem
Every refused COD parcel costs you shipping both ways and the stock is back a week later. How to cut the failure rate before dispatch, not after.
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How to set up a Shopify store properly, and fast
The order to do things in, the steps people skip, and why most half-built stores stall at the same three places. A practical sequence for a UK shop.
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When an AI chatbot actually earns its keep
Most website chatbots get switched off within a month. What separates an AI assistant that pays for itself from one that quietly costs you customers.
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Why small businesses lose enquiries they paid for
Most small businesses do not have a traffic problem, they have a follow-up problem. Where enquiries leak, and how to find out how many you are losing.
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Why your ads report the wrong number of conversions
Ad platforms and your own records rarely agree, and both can be right. What causes the gap, which number to trust, and how to stop guessing.
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What a Shopify store actually costs in the UK
What a Shopify store really costs in the UK, route by route: doing it yourself, a freelancer, a fixed-price service or an agency, and what quotes leave out.
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