OpenX24
Your shop answers at 9pm, from your own facts
For UK small businesses: an assistant on your site that answers customers from the prices and facts you give it, says so when it doesn't know, and sends them to your email or WhatsApp. It switches on the moment your answers arrive, and is set up within 1 business day.
At a glance
The OpenX24 AI Assistant is a chat assistant for your website that answers customers from the products, prices and facts you give it, in the language they write in, and hands them to your email or WhatsApp when they are ready to buy or it does not know. Setup is £249 and it runs on Run Core at £29/month, which includes 500 AI replies a month. It switches on the moment your answers arrive, and is set up within 1 business day.
- Who it’s for
- Shops and small businesses answering the same handful of questions every day: delivery times, sizing, returns, opening hours.
- What you get
- An assistant that states only the facts you gave it, never invents a price, a date or a policy, hands over on buying intent or when it does not know, answers only on your own domain, and keeps its API key on our server.
- Price
- £249 setup, then Run Core at £29/month with 500 AI replies a month.
- How long
- Switches on the moment your answers arrive; set up within 1 business day.
Watch it answer, admit what it doesn't know, and hand over
Not a mock-up. We asked the assistant on our own test store, Ashby Test Candles (a store that exists to prove the install and sells nothing), the questions a UK shop gets every day. The shop gave it a short list of facts: delivery, returns, what the candles are made of, prices and care. Screenshots taken on 25 September 2026. The replies are word for word what it wrote.
Customer: How long does UK delivery take, and how much is it?
Assistant: UK delivery is Royal Mail Tracked 48, which usually arrives 2 to 3 working days after dispatch. Delivery costs £3.95, and it's free on orders over £40.
Customer: Can I collect my order in person?
Assistant: I don't have information about in-person collection, I'm afraid. To ask about that option, email Ashby Test Candles at hello@openx24.com.
Customer: Is the lavender candle vegan?
Assistant: Yes! All our candles are 100% soy wax with cotton, lead-free wicks—no beeswax or other animal products, so every candle is vegan, including our Lavender & Cedarwood.
Customer: Can I return a candle if I don't like it?
Assistant: Yes, you can return unused candles within 30 days of delivery for a full refund. Just email us at hello@openx24.com with your order number to start a return.
Customer: Bonjour, combien coûte la bougie Figue et Cassis ?
Assistant: Bonjour ! La bougie Fig & Blackcurrant coûte £18. C'est une bougie de 200 g avec environ 40 heures de combustion, entièrement faite de cire de soja vegan.
What you are looking at
Every reply is written by an AI model at the moment the question is asked, so the wording changes from one conversation to the next. It is not a script. Every answer above comes from the shop's own facts (delivery, returns, ingredients, prices); the question it had no fact for, collecting in person, it passed to the shop instead of guessing.
"Hands over" means the customer gets your email address or WhatsApp number, in the reply and as a "Talk to a person" link. The conversation itself is not sent to you and is not stored on our server.
Every unanswered message is a customer who might buy elsewhere
You already paid to get them to your site. Then they asked a question at 9pm.
They ask, then they leave
"Does this come in blue?" goes unanswered until morning. By then they may have bought it from someone who replied.
You answer the same thing forever
Delivery times, sizing, returns, opening hours. The same handful of questions, typed out again and again, every single day.
The cheap chatbots make it worse
A bot that guesses a delivery date or a price does more damage than no bot at all. A customer who was promised something you never said is a complaint, not a sale.
It answers from what you told it, and refuses to guess
The same rules as the real conversations above, shown here for a different trade.
An illustration, not a transcript from a real customer. Every reply follows the same rules your assistant would: it answers only from facts you gave it, never invents a price or a date, and hands over the moment someone is ready to buy. For real conversations with the product, see the captures above.
A typical £30/month chatbot
- Answers from a FAQ page you have to keep updating
- Invents prices, stock and delivery dates when unsure
- Traps people in a chat loop with no way out
- You configure it yourself, then never touch it again
- Same script for a florist and a law firm
- Often ships its API key inside your theme, readable by anyone who views source
- Meters you: the AI add-on alone is about £30/month for 50 conversations, on top of the base plan
The OpenX24 assistant
- Answers only from the facts you gave it, and you can change them any time from your form link
- Says it doesn't know and gives your contact details instead of guessing
- Hands over when someone wants to buy or book, asks for a person, or is unhappy
- Its rules live on our server, and nothing a visitor types can change them
- Your facts, up to 20 of them, are the only things it may state
- Keys sealed server-side, with nothing to steal in your page source
- 500 AI replies a month included in Run Core at £29 — with the CRM contacts, monitoring and monthly report in the same £29
Add-on figure: Tidio Lyro, public pricing, September 2026 — $39/month for 50 AI conversations on a $59 plan. A conversation is several replies, so the units differ; compare on your own traffic.
One form, then one line on your site
You pay once for the setup
£249, and Run Core at £29/month starts in the same checkout. Your payment confirmation page carries your personal form link.
You tell it what it may say
One short form: a name for it, your website address, the things it may tell customers (one per line: prices, delivery, opening hours, what you don't do), and your WhatsApp number or email for hand-overs.
It switches on
The moment your answers arrive through your own form link. Sent any other way, we first email the address you paid with to confirm it was you.
One line goes on your site
If your store's theme is connected to us, we add it ourselves. Otherwise you get the email below, with the line and exactly where it goes. Once we see it on your homepage, we email you to confirm it is live.
Switched on the moment your answers arrive
At that moment we either add it to your store ourselves (when your store's theme is connected to us) or email you the one line to paste and exactly where it goes. It is set up within 1 business day of having what we need from you.
The limits, said plainly
These are the rules and caps in the code that runs it, not a style guide.
State anything you didn't give it
No invented product, price, stock level, date, policy, person or promise. If the answer isn't in your facts, it says so.
Advise or promise on your behalf
No legal, tax, medical or financial advice, and it never promises a delivery date, a refund or an outcome.
Haggle or take orders
When someone wants to buy or book, asks for a person, is unhappy, or three exchanges go by without an answer, it gives them your email or WhatsApp.
Read your catalogue by itself
It knows what you wrote in the form, up to 20 facts. Change a price by sending the form again from your link; the live assistant updates, usually within a minute.
Keep your customers' chats
Nothing about a conversation is stored on our server. The chat lives in the customer's own browser tab until they close it.
Answer past its allowance
Run Core includes 500 AI replies a month. Once they are used, customers get your contact details instead of an answer until the 1st. You are never charged per reply.
Appear on someone else's site
It answers only on your own web address, with and without www. Pasted anywhere else, or if your plan ends, it shows nothing at all.
Mention us
Your customers see your business's name, and only yours. The chat never names who built or runs it.
Your API key never appears in your site's code
The assistant runs behind our server. Your site carries one small script tag; every AI call happens server-side, where the key lives as a sealed environment variable. The common way to ship a chatbot is the insecure way — paste the key into the theme, where anyone who views source can lift it and spend on your account until the bill arrives. Check ours: view source on our test store, openx24-test-store.vercel.app. The only trace of the assistant is that one line, and there is no key to find.
Included from day one
Knows what you tell it
Up to 20 facts from your form: prices, delivery, opening hours, what you don't do. Change them any time by sending the form again from your link.
Speaks their language
It replies in the language the customer writes in, English, French, Spanish or Arabic included. No language picker to ignore.
Hands over at the right moment
Wants to buy or book, asks for a person, is unhappy, or goes three exchanges without an answer: it stops and gives them your email or WhatsApp.
Won't embarrass you
Never invents a price, a date or a policy. No legal, medical or financial advice. Rate-limited and locked to your domain.
- 500 AI replies a month, plus 1,000 CRM contacts, monitoring, updates and a monthly report
- Cancel Run Core any time; the assistant stops answering when the plan ends
- Switches on the moment your answers arrive; set up within 1 business day
- Busier site? Run Pro includes 2,000 replies a month and Run Scale 10,000
Questions about the AI assistant
£249 to set up, then Run Core at £29/month, which includes 500 AI replies a month along with the CRM contacts, monitoring and a monthly report.
No. It answers only from the facts you gave it, never invents a price, a date or a policy, and says it doesn't know and gives the customer your contact details rather than guessing.
It says it doesn't have that and gives the customer your email address or WhatsApp number, whichever you gave us, in the reply and as a "Talk to a person" link. The conversation is not emailed to you or stored on our server, so the customer contacts you directly.
No. It answers from the facts you give it in the form, up to 20 of them, one per line: prices, delivery, opening hours, what you don't do. To change what it knows, send the form again from your personal link, and the live assistant updates, usually within a minute.
Run Core includes 500 AI replies a month. Once they are used, customers get your contact details instead of an answer until the 1st of the next month, and nothing extra is charged. Run Pro includes 2,000 replies a month and Run Scale 10,000.
English, French, Spanish and Arabic, detected automatically from how the customer writes. There is no language picker to ignore.
Yes. The assistant runs behind our server: your site carries one small script tag, and every AI call happens server-side, where the key lives as a sealed environment variable. There is no key in your page source to steal.
It switches on the moment your answers arrive, and is set up within 1 business day of having what we need from you.
Want to see it answer your own questions?
Tell us what you sell and we'll show you how the assistant would handle your five most common questions — before you pay anything.
See What I Need →